For this projects we started with the Death Valley idea, with the intention of creating a label that showed this was a new rebellious New World wine, but also had a touch of class and sophistication that would stand the test of time unchanged. Skulls and Skeletons were an obvious go to... nothing shouts death louder than that.. but doing it in a way that also evoke a sense of feeling powerless to the elements, almost begging for one last drop of water... or in this case... wine!