Mori is a new-world winery start-up looking to make an impact with two distinctive wine labels and packaging inspired by the unforgiving landscape of Death Valley.

The brief was to create something modern, striking and impossible to overlook. I developed a dramatic label centred around a kneeling skeleton, arms stretched towards the sky, almost begging for one last sip before the desert heat consumes him.

The result is a contemporary, character-driven design with a darker edge — created to jump off the shelf and demand attention.