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To capture the 'Pirate' feel in this new Rum brand, we decided to use old school seafaring style typography for the logo, replacing the 'o' with a scarred and weathered skull. The black smoked glass bottle seemed to add to this moody atmosphere, resembling weathered washed up bottles on the beach, that would definitely stand out next to the usual boring bottles on the shelf.

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SWALLOW NEST

THE SHORT BRIEF

Design a logo and come up with a concept for a new brand of Rum. We're looking for a moody 'Pirate' feel, but something that isn't like other bottles on the shelf, in terms of both its shape, colour and label.

LOGO / LABEL CONCEPT

Absolutely love the logo. The concept for the Rum label and bottle also works really well and would look fantastic behind a bar. When we're ready to launch, we hope you'll come along for the ride?

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