We were asked to create a logo that instantly felt like 'African', without it being too over the top or commercial, then to come up with a wine label concept for a bold South African Syrah.

There is nothing as striking or bold in Africa as an Elephant or Rhino, and these stunning animals became the obvious choice in creating a classic wine label for an robust wine. The label is instantly recognisable as being from South Africa, and the simplicity of combining a powerful animal within an elegant label, perfectly mirrors the balance of the wine.