Going back to my punk days as a teen, with ripped skinny jeans and a pink mohawk... I had a pretty good understanding of what punk meant... and how that rebellious outlook could be translated into a logo that was undoubtedly PUNK. Edgy block lettering may seem too obvious, but sometimes the most obvious choice, is often the right one!

The whole design came from the fantastic polaroid taken by Lucas Wilson - aka (Moja), it really seemed to capture the calm before the storm and the sense that Dylan was on the brink of one hell of a rollercoaster.

For this projects we started with the Death Valley idea, with the intention of creating a label that showed this was a new rebellious New World wine, but also had a touch of class and sophistication that would stand the test of time unchanged. Skulls and Skeletons were an obvious go to... nothing shouts death louder than that.. but doing it in a way that also evoke a sense of feeling powerless to the elements, almost begging for one last drop of water... or in this case... wine!

To capture the 'Pirate' feel in this new Rum brand, we decided to use old school seafaring style typography for the logo, replacing the 'o' with a scarred and weathered skull. The black smoked glass bottle seemed to add to this moody atmosphere, resembling weathered washed up bottles on the beach, that would definitely stand out next to the usual boring bottles on the shelf.

Having been quoted as 'The Indiana Jones of the antiques world', this seemed a good place to start. 'Obtaining the lost' became the strap line that we builded the brand identity from, with a dark and atmospheric website that was intriguing to flick through.

This project was close to our heart, with Frank and family being close family friends. Frank truly was one of a kind, and it was really important that we brought out his personality in this project.